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Primerent Magazine

Stories, guides and insights from the world of high-end cars

Primerent is born from experience. Of places, time and choices.
This magazine reflects that: a story of journeys, curated collaborations and visions that take shape along the way.

A perspective on contemporary mobility.
A way of reading the present through movement.

News and trends

Choices and directions that define our time.
A curated perspective on what is emerging in the world of premium mobility

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Experiences & Events

Places to experience

Itineraries that celebrate the journey as much as the destination, across scenic roads and iconic landscapes.

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Partnership

Discover our curated collaborations with brands and partners that share our vision of experience, context and perspective.

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Sintesi: Michelin-starred restaurant in the Castelli Romani
The essence of flavor
Discover Sintesi, a Michelin-starred restaurant in Ariccia in the Castelli Romani, and experience a gastronomic journey near Rome defined by technique, territory, and design.
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Porsche Carrera Cup Italia: Primerent and the travel experience in premium mobility
The rhythm of the race
Discover the partnership between Primerent and the Porsche Carrera Cup Italia, and the role of premium mobility in the world of motorsport.
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Travel to Rome: Palazzo Dama and the experience of a charming boutique hotel
The value of arrival
Experience a trip to Rome with Palazzo Dama, a charming boutique hotel, arriving with a premium car rental service in Italy.
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interviews

Exclusive interviews

Conversations exploring contemporary mobility and the value of the places that shape it.

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Guidance to elevate the pleasure of driving

New Audi RS5: performance and efficiency | Primerent
News & trends
9th Apr 2026
New Audi RS5: performance and efficiency

The new Audi RS5 combines high performance, efficiency, and comfort, delivering a well-balanced sports car suitable for everyday driving, with distinctive design and advanced technology.

Travel to Rome: Palazzo Dama and the experience of a charming boutique hotel | Primerent
Partnership
30th Mar 2026
Travel to Rome: Palazzo Dama and the experience of a charming boutique hotel

Experience a trip to Rome with Palazzo Dama, a charming boutique hotel, arriving with a premium car rental service in Italy.

Porsche Carrera Cup Italia: Primerent and the travel experience in premium mobility | Primerent
Partnership
23rd Mar 2026
Porsche Carrera Cup Italia: Primerent and the travel experience in premium mobility

Discover the partnership between Primerent and the Porsche Carrera Cup Italia, and the role of premium mobility in the world of motorsport.

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